Archive for August, 2010
August 22nd, 2010 | 
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There are plenty of solid reasons why chiropractic marketing online will be beneficial to your practice, though the main reason is that it will put you in the position to help more people. Of course, the increased profits and thriving in a difficult economy are incredibly important as well. At any rate, the reason why marketing your business online is so important is because of the fact that it is where consumers and potential patients go for information. Though traditional forms of advertising are not completely obsolete, they are becoming less useful each year. So by positioning yourself in front of them, you will be setting yourself up for a huge surge in business.
Many people mistakenly assume that all they need to do is get a website and potential customers and prospects will start banging on their door. Unfortunately, it doesn’t work that way. You may invest a lot of money in a website that talks all about your practice, how you can help people with their back problems, and contains other useful, relevant information. However, without proper chiropractic internet marketing, no one will ever find you and get access to all that information. So while you do need to have a useful website that will entice potential customers to call you, you need them to be able to find it first.
Being able to be found is the most important aspect of a website, because if it is not visible it effectively doesn’t exist. Of course, there is a lot more to building a solid online presence than simply having a website. You need to have a Facebook page, videos on Youtube, and articles that all talk about your practice until people have no choice but to stumble upon your practice when they need a chiropractor. Without chiropractic marketing, this would never happen.
So don’t succumb to the poor economy or outdated forms of advertising. Spend your alloted advertising funds where you will see actual results that you can track. This is one of the best parts about chiropractic internet marketing. You can see what is working for you online and what isn’t. Then you can focus more resources on what is effective and stop concentrating on things that are not.
Jamie Phillips
chiropractic Masters
Posted in 
Many people shop labels. Whether its high fashion or expensive cars, a label costs more; it means something to the consumer. Food is no different. People who care about the quality of the food they put in their body read labels. If a label reads “high fructose corn syrup” or “trans fat” an informed consumer will bypass this product. Whether a food has an organic label or not is also important information for today’s foodies. If a product has the seal “USDA Organic” the consumer knows that the food was grown or prepared using organic practices and ingredients; however, the producer has paid a fee to the government to obtain that certification.
Many small farmers cannot afford the high cost of the government’s organic label. According to the Organic Trade Association, referenced in this article on Change.org, 92 percent of organic food sold in this country is sold by mass markets, like Wal-Mart, Costco, or grocery store chains. By comparison, only 8 percent comes from farmers markets, co-ops, or CSA’s (Community Supported Agriculture).
Quite often the small farmers have organic growing practices; they just don’t pay for the expensive label. How do you get this important information? It’s easy; simply start a conversation with the person you are buying your food from. When you visit the farmers market and you see they do not have an organic label, ask why? Ask them about their growing practices. Do they use pesticides, herbicides or other chemicals? You won’t know until you ask.
Do you only shop for products with the “USDA Organic” label? Do local farmers in your area provide an opportunity to talk about their growing practices? What are your conversations like?